Three sisters. Seven stores. Setting the standard for style beyond fashion, surf chic, comfortable sophistication and fresh looks for pretty young things of all ages, C.Orrico opened its doors on Palm Beach's South County Road as season rolled in in 1985 - and Casey, Kathie and Colleen have been dressing the people who look good whether lounging at the pool, romping at the beach, having cocktails somewhere chic, dancing under the stars or somewhere in between.

Three of Lilly Pulitzer's very favorite people, C.Orrico was one of the flagship stores when Lilly was relaunched in the mid 90s - as much for embodying the free spirited joie de vivre of the classic American style icon as for their own unerring sense of soignee at rest reality. With Lilly shops in Naples, Delray Beach, Jupiter, and Highlands NC, the girls expansive sense of clean, fresh and beautiful is even broader in their flagship Palm Beach location.

With their signature pink-and-white bags - with the emerald grosgrain handles - C.Orrico is a culmination of the best of American style, be it pert and athletic, gypsy bohemian or uptown girl at ease. With lines that include Sail To Sable, Trina Turk, Bailey 44 and Milly, not to mention the various small designers who the three sisters cull from surf shows, designer dens and apparel marts around the country, this is a one-stop haven for a life of play.

C.Orrico is where Palm Beach women have gone to laugh... and adorn for almost three decades... and now their men can embrace the same brightly colored, classically cut clothes for their own kicked-back, sun-drenched life, a needlepoint belt or a navy blazer with Lilly Pulitzer lining cut to exquisite perfection.